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MGT301 Assignment 1 Solution Spring 2021
Solution
As Per My View Behavioral Variable is used by Maclean's for market segmentation.
Benefits:
✓ As the company offers whitening and Fresh offers to its clients which are the main
feature of behavioral segmentation.
✓ Confidence of smile is also given by the company to consumers that are also behavioral
segmentation.
✓ Many marketers believe that behavior variables are the best starting point for building a
market segment. Behavioral Segmentation is based on use and usage of goods that
consumer uses.
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